In the 1990s, the brand had more than a hundred stores worldwide, earning 200 million francs. Frank Toskan stated that he "first manufactured makeup for models, but then the models wanted this makeup for their sisters, friends, and so on. The company's products were originally intended for makeup professionals, but are sold directly to consumers worldwide. A MAC Cosmetics store in the SM Aura Premier mall in Bonifacio Global City, Metro Manila, Philippines
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